Genevieve Morton is a world-renowned model who made her international debut as the first South African model to feature in the Sports Illustrated Swimsuit Issue in 2010 and consistently appeared in the magazine in 2011, 2012, 2013, 2014 and 2015. Sports Illustrated named Genevieve as one their top 50 swimsuit models of all time.
Originally from Benoni, South Africa, Genevieve moved to Cape Town where she began her modeling career and lived and modeled all over the world.
Genevieve has appeared on dozens of magazine covers in South Africa and elsewhere including multiple issues of Sports Illustrated, Esquire, GQ, and FHM, earning her a worldwide fan base that formed her current social media following of 3.5 million people across the globe.
Genevieve relocated to New York in 2009 where she signed with IMG models, and in 2012, Genevieve was named FHM magazine’s Sexiest Woman of the World. Since her arrival in the U.S., Genevieve has modeled for a diverse group of top brands including, Frye Boots, J.C. Penney, Kohl’s, Aerie, and Panache Lingerie. She became the face of Maserati in 2015 and 2016 appearing in their international advertising campaign to introduce the Maserati Ghibli.
Raised in South Africa by a terminally ill mother, Genevieve developed a strong work ethic early on and a passion for working with charitable causes including Children’s Hospital of Los Angeles, Autism Speaks, Sex Trafficking Awareness 18 For 18, and the Challenge Athletes Fund. Genevieve held her first job at 16 and became keenly interested in entrepreneurship. When she moved to Los Angeles, the modeling industry was changing as publications were closing and social media platforms were on the rise. Genevieve transitioned seamlessly from modeling with traditional publications to working with brands across various social media platforms.
In Los Angeles, Genevieve formed her first company, Morton Media Management, as a venture to empower models, photographers and artists to take charge of their image and their art. Genevieve works directly with models and photographers on digital projects, and Genevieve has produced digital television series that have garnered over 1.5 million views. Genevieve is positioning Morton Media Management to become a leader in creating monetizable digital media projects for models looking for alternatives to some of the current platforms like patreon and onlyfans. This enables models to control the value of their image and share proceeds with a charity of their choosing. Genevieve’s core values include championing models and photographers, offering a platform to create and monetize projects.
In addition to her professional achievements, Genevieve is a certified Advanced Grief Recovery Specialist through the Grief Recovery Institute and is dedicated to supporting young people who have lost a parent, pet or loved one. Genevieve also enjoys cooking, golf, physical fitness, and yoga.